Backed first.Made after.
Brands post designs before production. If enough fans back a piece, it gets made — if not, every backer is refunded instantly. Simple as that.
Three steps. Zero algorithm.
The design goes up before production.
Sketches, samples, finished pieces — brands open pre-orders to find out what their audience will actually pay for, before committing to a run.
Pre-orders decide what gets made.
All-or-nothing: miss the goal and every cent is automatically refunded. Not ready to commit? Hit Watch and hear the second anything happens.
Funded means production.
The run is pre-sold before a single unit is cut. Backers get first allocation; the brand produces with zero guesswork.
Backing means: “make this one real.”
Not a like. Not a vote. A discounted pre-order on the exact piece you want to exist, and if it doesn’t reach its goal, the money comes straight back. Automatically.
See it, back it
Any design with an open campaign: a finished piece, a sample, even a sketch. The pre-order price is set by the brand; backing takes one tap.
Watch it climb
Every backer moves the bar. Goal hit early? Backing stays open until the deadline, and the run just gets deeper.
Funded or refunded
Goal hit: it goes to production and your pre-order is locked in at the discount. Goal missed: automatic refund, nothing to chase.
A funded campaign isn’t a forecast, it’s a pre-sold run, paid up front, before you cut a single unit. Fees only when it funds — from 8%; if it doesn’t, nobody pays anything.
Made for fans. Built with brands.
Graded only works because both sides win. Fans make the pieces they want exist; brands produce only what’s already paid for.
Find it first.
Make it exist.
Discover brands before the mall does
Browse independent designers you won't find anywhere else: finished pieces, prototypes, even sketches.
Back the pieces you want made
Pre-order a design at a discount and push it into production. Miss the goal and you're refunded automatically, with no risk and no chasing.
Or just Watch it
Not ready to commit? One tap and you'll get a push the moment it opens pre-orders or drops, before the limited run sells out.
Know it sells
before you make it.
Pre-sell the run before you cut it
Set a backer goal, a deadline and a pre-order price. Hit the goal and production is paid for up front. Fees only when you fund: 8% on backers you bring, 18% on backers Graded brings you.
Backers are money, watchers are signal
Pre-orders are demand you can bank; watch counts tell you what to campaign next. Both beat guessing from likes.
Reach 100% of them, every time
Opening a campaign or dropping a design notifies every watcher and backer directly. No reach tax, no boosting, no praying to a feed.
First 25 brands to fund a campaign get Pro free, permanently.
Never miss a drop.
Never front a run.
Free for fans, always: back a design and pay nothing unless it gets made. Free for brands to start, with fees only when a campaign funds — 8% on backers you bring, 18% on backers Graded brings you. Your backers are yours: on Graded, they hear from you directly.