About
Never miss a drop.
Never front a run.
Graded is a platform where independent clothing designers pre-sell a design before they produce it. Fans back the pieces they want made.
We believe a brand shouldn’t have to risk its own money to find out whether a design sells. Graded lets a brand set a backer goal and a deadline: hit it, and production is funded immediately; miss it, and every backer is refunded automatically, at no cost to the brand. No middlemen, no gatekeepers, no guessing.
For brands
Know it sells.
Before you make it.
Post a design, set a goal
Upload photos of your work and attach a backer goal and deadline. No production commitment until backers prove the demand is real.
Get funded, not just liked
Hit your goal and an upfront tranche releases immediately as production capital. Miss it and every backer is refunded automatically — you risk nothing.
Build trust over time
Deliver campaigns and your reputation tier rises, unlocking more upfront capital and a higher backer cap on the next one.
Announce your launches
When a campaign opens or a design launches, notify everyone who follows you or has watched that design directly.
For fans
Find it first.
Make it exist.
Discover emerging designers
Browse a curated feed of designs from independent brands you won't find in a mall. Filter by style and tag to find exactly what you're into.
Back the pieces you want made
Pre-order a design at a discount and push it into production. Miss the goal and you're refunded automatically — no risk, no chasing.
Or just watch
Not ready to commit? Watch a design and you'll be notified the moment it opens for backing or launches.
Follow the brands you love
Follow designers to keep up with their work as it drops. Your feed stays fresh with new designs from the people you care about.