Editorial
Thinking on
independent fashion.
Platforms
Depop, Etsy, or Your Own Site? Where Emerging Brands Should Actually Sell
Depop for one-offs, Etsy for handmade with search demand, your own site once you have an audience. The real question is who owns the customer relationship.
Brand Building
How to Build an Audience for a Fashion Brand Without Paid Ads
Show work in progress, collect opt-ins instead of follows, and turn feedback into community. None of it costs money. All of it costs consistency.
Brand Building
Why Emerging Clothing Brands Can't Rely on Instagram to Announce Their Launches
The average Instagram post reaches 3.5% of followers. For a brand with 1,000 followers, that's 35 people on a good day. Here's why that's a launch problem, not just a reach problem.